Role Availability
Understand how common the required combination of experience and seniority is.
- Profile volume
- Adjacent titles
- Scarcity signals
Test the Hiring Market Before You Lock the Job Description
Market mapping helps hiring teams understand whether the title, seniority, location and capability combination they want actually exists at the scale they expect.
Location Strategy
Compare where relevant talent is concentrated and how location narrows the market.
- Country or city
- Remote options
- Regional alternatives
Search Feasibility
Use market evidence to refine scope before the search stalls.
- Must-haves
- Compensation assumptions
- Target-company logic
Frequently Asked Questions
When should market mapping happen?
Ideally before or at the beginning of a difficult or business-critical search.
Can it be used without recruitment?
Yes.
Does market mapping include salary benchmarking?
It can be combined with salary benchmarking when compensation is part of the feasibility question.